The Heart of Free & Flora

It all started with a label I couldn't read.

For years, I found myself frustrated by the "luxury" bath and body products lining the shelves. Despite the beautiful packaging, they were filled with harmful chemicals, harsh parabens, and synthetic fillers that left my skin—and my conscience—feeling less than great. I was tired of compromising my health for a moment of relaxation.

I decided it was time to change the narrative. Free & Flora was born out of a simple, non-negotiable mission: to create products that feel good because they have nothing bad in them.

Purely Botanical. Truly Toxic-Free.

I believe that what you put on your body is just as important as what you put in it. That’s why every bar of soap and every bottle of oil we craft is strictly paraben-free and toxic-free. We lean into the power of florals and nature’s best ingredients—like creamy goat milk, raw honey, and soothing oats—to give you a clean that you can actually feel.

Elevating Your Everyday

Life is busy, and true moments of peace can be hard to find. I started this company because I believe we all deserve to feel pampered, even on a random Tuesday night. My goal is to elevate your typical bath experience into a restorative ritual that leaves you feeling blooming, refreshed, and truly cared for.

Welcome to Free & Flora. No toxins, no compromises—just the elevated, botanical self-care you deserve.